Jon Belsher, MD

President and Chief Executive Officer

Dr. Jon Belsher serves as the President and Chief Executive Officer of UCI Medical Affiliates. Before joining UCI in November of 2017, Dr. Belsher served as Co-Founder and Chief Medical Officer of MedSpring Urgent Care. In this role, he was responsible for clinical services, business operations and employer health services. He was instrumental in growing the organization from inception to over 42 centers across five markets and three states.

Dr. Belsher is trained in both Family and Internal Medicine. He completed a Critical Care Fellowship at the Mayo Clinic College of Medicine and served as a Staff Intensivist and Assistant Professor for the Scott & White Healthcare Delivery System in Temple, Texas.

Prior to his fellowship training, Dr. Belsher served as White House Liaison and Advance Representative for the George H.W. Bush administration. He also served our country as an Air National Guardsman in the 162nd Fighter Wing, where he served as Chief of Aerospace Medicine, Chief of Flight Medicine and Flight Surgeon.

Cindy Cameron, CPA, MBA

Chief Financial Officer

Cindy Cameron serves as the chief financial officer of UCI Medical Affiliates. Prior to joining UCI in the summer of 2018, she served as director of mergers and acquisitions for BlueCross BlueShield of South Carolina. In this role, she was responsible for leading mergers and acquisitions activity, certain subsidiary financial reporting and supporting subsidiary growth efforts.

Cameron is a certified public accountant. She received her Master of Business Administration after receiving her Bachelor of Science in business administration and accounting, graduating summa cum laude from the University of South Carolina.

Prior to her experience with BlueCross, Cameron performed financial and operational audits for SCANA Corporation, Deloitte & Touche LLP and KPMG LLP.


Shelley Janssen, MD

Chief Medical Officer

Dr. Shelley Janssen has been with Doctors Care, P.A., since 2017 when she was hired as a staff physician. She was named Chief Medical Officer in 2020 after a year of serving as the Regional Medical Director for the Midlands region.

Board Certified in Family Medicine, Dr. Janssen earned a Bachelor of Science degree in Animal Science at the University of Illinois at Champaign, and a Doctor of Medicine degree at East Carolina University School of Medicine in Greenville, North Carolina.

Dr. Janssen previously served in leadership positions at Kershaw Health Urgent Care and Clinton Urgent Care in North Carolina. She was also a member of the prestigious Alpha Omega Alpha (AOA) honor medical society.


Barry Fitch, DPT, MBA

President, Progressive Physical Therapy

Dr. Fitch is the President of Progressive Physical therapy. A South Carolina native, he served honorably in the US Army as a military translator before obtaining his physical therapy degree from the Medical University of South Carolina. In 1987 he opened his first private practice physical therapy clinic in Columbia. Soon the practice expanded, adding several more clinics and staff. Always eyeing new opportunities for growth, his Progressive Physical Therapy Services joined UCI Medical in 1997.

Under his leadership, Progressive PT has grown to reach the major markets in South Carolina and now boasts 20 clinics statewide. His entrepreneurial spirit has led the company to develop several specialized programs, which include trigger point dry needling, and osteoarthritis programs.

Dr. Fitch earned his BA in Biology in 1981 from Francis Marion University and his BS in Physical Therapy from The Medical University of South Carolina in 1984. Ever a consummate learner, he earned his Doctorate in Physical Therapy from the University of St. Augustine, Florida, in 1998 and his Masters in Business Administration from Brenau University, Georgia, in 2001. He is a member of the American Physical Therapy Association, is a trained manual therapist and is Integrated Orthopedics Certified. He is a private pilot and a member of the Experimental Aircraft Association and the Aircraft Owners and Pilots Association. He and his family are members of Saluda Baptist Church.